Media & Sponsors


Television:  The British SS600 Championship will feature in the Sky Sports "Motors" and Eurosport Television coverage. Pete's comeback was featured on Carlton TV news, as well as regularly featured in the BBC Grandstand coverage in 1998.

Press:  The press have taken a huge interest in Pete’s fight back from illness, and subsequent success. Features have appeared in The Daily Telegraph, The Express, Loaded, Top Gear Magazine, Woman, Motor Cycle News, Total Sport, Motor Cycle News, and the rest of the motorcycle press. There has also been radio coverage on LBC, and additional coverage when Pete’s was voted a finalist in the London Electricity "Londoner of the Year" awards.

Adding Value:  The team is pleased to generate extra coverage through the media, PR, promotions, public appearances and exhibitions, as required by sponsors and clients. This area is essential to maximising the impact of a commercial sponsorship, and our track record here is second to none.


The Sponsors club of




 Allsigns Limited  Signwriters  Twickenham
 Carrera Leathers  Race Leathers  Royston
 Cusworth Motorcycles  Ducati and Honda  Doncaster
 DLC Cars  Car Repairs and Sales  Reading
 East Midland  Superbikes  Engine Preparation  Derby
 etc.  Office Furniture  London
 Gibson Exhausts         Exhausts and dyno  development  Brentwood
 Harlow Motorcycles  Motorcycle Sales &  Repairs  Harlow
 Harris Performance  Products  Race Accessories  Hertford
 Hygiene Services  Limited  Cleaning Contractors  Slough
 James & Bloom  Truck Parts  Stockport
 Keith Ringle  Computer Systems  Skelmersdale
 NGK  Spark Plugs  Hendon
 Plan 2000  Sales & Management  Training  Denmead
 Pro-Bolt  Lightweight fasteners  Cheltenham
 Reve Red Bull  Ducati Racing Team  Peterborough
 Shoei (Feridax 1957  Limited)  Crash Helmets  Birmingham
 Dunlop Tyres (UK)  Limited  Dunlop Tyres  Birmingham
 Tech 2000  Suspension  Manufacturers  Swaffham
 Tech Direct PLC  Computer Mail-order  Kingston
 Thats Fantastic  Web Design  UK
 Vauxhall  Vauxhall Car Services  Reading
 Visionary Idea's Ltd  Instant Tinted Visors  Teddington
 Whirl Data  Computer Network  Services  London
 Yamaha Motor UK  Yamaha RI motorcycle  Weybridge
 Yoshimoto  Motorcycle Aerosols  Manchester

Sponsors: We would like to thank our great band of sponsors for their continued support, and hope to reward them with a comeback to be proud of. We believe they go racing with us because we're one of the few private teams capable of beating the big factory set-ups in the UK, and for our commitment to ever better results. We also offer a friendly and professional approach, good publicity, and enjoyable promotional and race days. Our client list includes current sponsors plus: Radio Atlantic 252, Cadbury Schweppes, I3FP, Torco Europe, Carlsberg Tetley, and others.

The team have already proven their ability to generate results and good media coverage in excess of most other British racing teams, and pound-for-pound we are unrivalled. For 1999 we aim to win the SS600 British Championship as a prelude to a competitive entry in the Superbike series the year after, and to this end we hope to continue our successful partnership with Yamaha.

Sponsors Club: Motorcycle racing sponsorship at the top level is almost exclusively the preserve of big businesses, with cheque books to match. But that's all changed with the launch of the "Pete Graves Sponsors Club". This allows companies of any size to take a stake in the Pete Graves Superbike Racing Team. For a small investment which can be shared by enthusiastic individuals, or small and medium sized companies, they can get all the advertising and promotional benefits associated with superbike racing for a fraction of the usual costs.

If you enjoy Motorcycle Racing, and you like to experience the buzz and excitement of backing a race winner, and beating the factory teams, (Pete does this on an alarmingly regular basis!), just wait until its your own team out there on the grid. Contact Pete for details of the club -



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